News

Vitamin drink VitHit launches in Australia

Most popular

Pernod Ricard Performance Trends 2015-2019

Diageo Performance Trends 2015-2019 - data

Major spirits brands dodge the US tariff bullet

Where should wine focus its on-premise efforts?

Has soft drinks missed premiumisation train?

MORE

Ireland-based soft drinks firm VitHit has rolled out its namesake vitamin-infused drinks to the Australian market.

VitHits Lean & Green is now available in Australia

VitHit's Lean & Green is now available in Australia

The company said today that VitHit products are now available in 700 Coles stores across the country. VitHit has predicted AUD4m (US$2.85m) in sales in the first 18 months.

The line up, which comprises VitHit's Lean & Green, Immunitea, Boost and Perform, will carry an RRP of AUD4.

"Entering a market in the Southern Hemisphere firstly provides consistency to our seasonal sales; with the weather and lifestyle of Australians outlining the VitHit ideals," said founder Gary Lavin. "Not only this, it gives us an amazing possibility to enter other markets in the region."

Lavin said Australia is predicted to make up 4% of global sales in year one, rising to 15% by year three.

The mainstream low-calorie drinks are now available in 15 markets and the company is aiming to launch in 50 international markets by 2022.

VitHit was founded in 2008 by Lavin, an ex-professional rugby player.

The soft drinks category in 2019 - just-drinks predicts


Sectors: Soft drinks, Water

Related Content

Where should vodka look for growth in the years to come? - Research in Focus

Where should vodka look for growth in the years to come? - Research in Focus...

Sazerac takes Corazon Tequila to Australia - market data

Sazerac takes Corazon Tequila to Australia - market data...

The beer category in Australia - Market & brand data

The beer category in Australia - Market & brand data...

Why Australia will be the wine to watch in China in 2019 - Analysis

Why Australia will be the wine to watch in China in 2019 - Analysis...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?