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Virtue Drinks' Virtue Energy Water - Product Launch

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Virtue Drinks' Virtue Energy Water

Virtue Drinks Virtue Energy Water

Virtue Drinks' Virtue Energy Water

Category - Energy drinks

Available - From this month

Location - UK

Price - SRP of GBP1.35 (US$1.65) per 250ml cans

UK soft drinks maker Virtue Drinks has launched a range of flavoured, carbonated "energy water", which the company claims is the first zero-sugar, zero-artificial sweetener beverage of its type.

Each can of Virtue Energy Water contains the same amount of caffeine as a cup of coffee, with ingredients including yerba mate, guarana and green coffee beans. It also contains Ginseng and added B-vitamins.

Virtue Drinks founder Rahi Daneshmand said: "Consumers are actively looking for ways to increase their energy levels. With Virtue Energy Water, we have created an innovative solution for this every day need, the first naturally sugar-free energy drinks."

The range is available in 250ml cans in two flavours, Lemon & Lime and Berries. It is launching in selected retailers including Ocado, Amazon.co.uk, Planet Organic, As Nature Intended and Holland & Barrett.

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