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UK: Virgin first to launch energy drink on tap

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Virgin dt is hoping to change the face of the UK bar next month when it becomes the first stimulant brand available on dispense. Virgin has joined forces with Cabana Soft drinks, part of Nichols plc to distribute the dt brand on tap. Chris Deathe, strategic marketing director, Virgin Drinks said: "The energy market is now worth £745m and has an average annual growth rate of 78%.


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