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Vintage Wine Estates closes negociant Cameron Hughes Wine purchase

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US wine group Vintage Wine Estates has added another asset to its portfolio, this time buying wine negociant Cameron Hughes Wine.

The privately-held company, which also operates in spirits through last year's majority stake buy in Splinter Group, said late last week that it has closed the purchase of San Francisco-based Cameron Hughes. Financial details behind the latest acquisition were not disclosed.

As well as the Cameron Hughes assets, Vintage will take ownership of the company's namesake brand and its Texas-based in-store wine, beer and spirits event and insights unit, Sales Pros. Co-founders Cameron Hughes and Jessica Kogan will remain on-board, as will "the majority" of the firm's employees.

"The Cameron Hughes and Vintage Wine Estates business models are very complementary in their robust focus on technology and digital innovation in the direct-to-the-consumer wine space," said Vintage CEO Pat Roney. "Our goal will be to create a best-in-class quality, selection, value and personal service direct-to-consumer company."

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