A new name has been unveiled for the company formed following the merger of Vinfruco and Stellenbosch Vineyards (SV). The new company, Omnia Wines, is expected to produce 2.2m litres of wine, 80% of which will be exported, with annual turnover running to about ZAR400m.

Omnia Wines will have over 200 shareholders, from large institutional investors to agri-businesses, wine producers, grape growers and private investors.

Dr Paul Cluver, formerly chairman of Vinfruco has been elected to the same post in the new company, while Hermann Böhmer, former MD of SV takes over the same post in Omnia Wines.

The former MD of Vinfruco, Anton du Toit, takes on the strategic and demanding portfolio of executive director sales and marketing.

Böhmer said future plans included consolidation of its export base, mainly in the UK and Europe, but develop new opportunities - particularly in the US. The company has a number of established brands such as Arniston Bay, Versus, Kumkani and Shamwari, a joint venture with Constellation Wines.

Böhmer said the strategic fit of the two companies meant that only 17 personnel, who made up less than 10% of the workforce, would be made redundant - mainly because the company was integrating two warehouses in Stellenbosch.

Paul Cluver's black economic empowerment project, Thandi, facilitated between himself and Vinfruco, will form the base of Omnia Wine's future BEE activities.