NEW ZEALAND: Villa Maria goes gold
Changes to the design include a slim-line gold coloured label and a new metallic gold capsule for four of the five Cellar Selection wines which are packaged in Burgundy bottles (Sauvignon Blanc, Chardonnay, Riesling and Pinot Noir).
The Cabernet Sauvignon/Merlot blend has a Bordeaux style bottle with a black capsule and gold trim.
The Villa Maria crest has also been refined to strengthen consumer recognition said the winery and Villa Maria will appear around the capsule along with a more prominent positioning of the word New Zealand, emphasising Villa Maria's heritage.
The new Cellar Selection design follows a similar update of the Villa Maria Private Bin range, which was re-created only recently with a new cream label and red capsule.
George Fistonich, managing director at Villa Maria said: "The elegant new look underlines our reputation as the premier wine estate in New Zealand for both quality and design."
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