New Zealand wine producer Villa Maria has created the position of market manager for the UK and Ireland.

The company confirmed today (29 June) that Penny Fear will fill the post from 5 July.

In 2003, Fear joined the wine industry as export manager for Brown Brothers, where she was responsible for managing sales and distribution across Continental Europe, Ireland and the Middle East.

Charlotte Read had previously been UK and European market manager for Villa Maria, with support from UK market executive Tim Boyd-White. Read has now returned to New Zealand to take up her new role as Villa Maria’s Asian market manager.

“Penny’s skills and experience have equipped her well to continue to drive Villa Maria’s performance in our largest export market, the UK,” said Villa Maria's owner and MD, Sir George Fistonich. “We very much hope that Penny will enjoy working with the Villa Maria team and find her new role rewarding.”