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EIRE: VFI calls for ban on six alcopops

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Ireland's pub industry is moving to ban products it believes encourage binge drinking.

According to the Irish edition of the Sunday Independent, the Vintners Federation of Ireland (VFI) has identified six alcopop-style drinks it wants banned.

The brands include Wee Beasties, Roxxoff, Mike's Hard Lemonade, Vodka Twistees, Bad Jelly and Freaky Ice, the report said.

The decision has not been met with approval by the drinks' manufactures.

THe MD of Bad Jelly manufacturer Haggard Brewery was quoted saying: "This dictat is highly out of order and those who issued it are out of touch with reality.

"Bad Jelly is harmless stuff and is a fun product that is responsibly marketed, towards the younger part of the market, beside other forms of alcohol.


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