Veuve Clicquot Yellow Label

Veuve Clicquot 'Yellow Label'

Veuve Clicquot has said it has not launched a lawsuit against Italian sparkling wine producer Ciro Picariello, but has admitted that it has asked the company to change its labels.

Several media outlets have reported this week that the Champagne house, owned by LVMH, is suing family-controlled Ciro Picariello over the similarity in colour between its sparkling wine labels and Veuve Clicquot's 'Yellow Label'. However, speaking to just-drinks today (22 January), the French firm said: “Contrary to what has been stated, to date, Veuve Clicquot has not entered into a lawsuit against Ciro Picariello and continues to sustain an amicable conversation.”

The company said it approached the Italian producer late last year to inform them of the “similarity” between the labels and asked whether Ciro Picariello “could evolve to avoid any risk of association between the two products”.  

Veuve Clicquot noted that its 'Clicquot Yellow' colour is trademarked in the European Union, the US and Australia. 

The company added: “Veuve Clicquot conducts an active and extensive worldwide policy to enforce its trademark rights against any kind of infringement and in most cases, the issues raised are amicably settled”.

Ciro Picariello was unable to be reached for immediate comment.