CHILE: Ventisquero Expects 20% Growth This Year
Chilean winery Ventisquero is aiming to boost sales by 20% in 2005 to around 1.2m cases. It expects exports to account for around 60% of this total.
Founded in 1998, the winery started sales in mid-2002. Ventisquero sold around 1m cases in 2004, generating around US$23m in sales and exporting around 400,000 cases at an average price per case of US$22.
The winery markets three brands: Ventisquero, Yali and Yelcho. It exports to 40 countries, with the UK and US as its main markets. It plans to focus on the Asian market in 2005, as well as boosting its profile in the US and Brazil.
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