Van Gogh Imports and Viridian Spirits have pooled their resources in the US.

The two companies confirmed yesterday (29 June) that they have entered into an exclusive arrangement for Van Gogh to serve as the US sales and marketing force for Viridian's portfolio of absinthes, which includes what the firms claim is the category leader, Lucid Absinthe Supérieure.

The agreement unites Norman Bonchick, chairman and CEO of Van Gogh Imports, with his sons, Jonathan Bonchick, Viridian's co-founder, and Lucas Bonchick, national sales manager and north-east regional sales manager of Viridian.

"By joining with Van Gogh we instantly triple the size of our sales force and are able to tap into the expertise of a management team with more than 35 years of experience in the industry," said Jared Gurfein, co-founder, president and CEO of Viridian.

Norman Bonchick added: "We are looking forward to working with these brands, increasing sales and expect to ensure Lucid Absinthe Supérieure keeps its position as the category leader within the emerging absinthe market."

Based in Florida, Van Gogh Imports, also known as Luctor International, is the exclusive spirits importer of super premium Van Gogh vodka and Ron Abuelo rums. As well as owning Lucid Absinthe Supérieure, Viridian is also the US importer of La Clandestine Absinthe Supérieure and T.A. Breaux's Jade Liqueurs' Nouvelle-Orléans Absinthe Supérieure.