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Utmost Brands' Grown-up Soda Sparking Cocktail Mixers - Product Launch

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Utmost Brands' Grown-up Soda Sparking Cocktail Mixers

Utmost Brands Grown-up Soda Sparking Cocktail Mixers

Utmost Brands' Grown-up Soda Sparking Cocktail Mixers

Category - Soft drinks, mixers

Available - From January

Location - US, nation-wide

Price - RRP US$2.75-$3 per 7oz bottle

Utmost Brands will launch a line of cocktail mixers under its Grown-up Sodas brand. The range consists of four flavours: Mojito, Moscow Mule, Sparkling Cosmo and Tonic & Lime. 

The company said each 7oz bottle contains between 55-60 calories. The drinks are designed to be mixed with spirits or consumed as a standalone product. 

"We felt the time was right to leverage our craft soda knowledge into the mixer category by offering an easy new way to enjoy a premium mixed drink," said company co-founder Steve Hersh. "Our new line hits on all the beverage trends: small-batch produced, with premium natural ingredients, lightly sweetened, but most importantly, convenient."

Late last month, Britvic's adult beverage unit Wisehead Productions released a range of stevia-and-sugar-based spirits mixers under The London Essence Co name.

The move away from alcohol and the soft drinks opportunity – Consumer Trends


Sectors: Product launches, Soft drinks, Water

Companies: Britvic

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