Frucor distributes PepsiCos Gatorade in New Zealand

Frucor distributes PepsiCo's Gatorade in New Zealand

New Zealand PepsiCo bottler Frucor Beverages has launched a TV campaign for Gatorade in the country featuring athletics star Usain Bolt.

The advert, which can be viewed below, aired in New Zealand on Sunday (2 September) and shows the 100m and 200m London gold-medal winner walking the streets of the UK capital ahead of a race. The PepsiCo-made advert, called 'What's Inside', was released online in all Gatorade markets except the UK, a PepsiCo spokesperson told just-drinks late yesterday (4 September).

It also aired on television in a number of markets in Latin America, the spokeperson said.

Gatorade is owned by PepsiCo. Frucor distributes the brand in New Zealand.

Earlier this month, Frucor, which is a subsidiary of Suntory, recalled an entire production run of its still water multipack after a consumer found algae in a bottle.