Southern Wine & Spirits of America, the US's largest wine and spirits distributor has appointed Will Conniff, a 27-year company veteran, as executive vice president, general manager, of Southern Wine & Spirits of Illinois.

Company CEO Wayne Chaplin said Conniff will be responsible for all facets of the company in the state.

Conniff currently serves as executive vice president, general manager of Southern Wine & Spirits of Kentucky.

Chaplin said: "Will brings with him what I can best describe as the 'Southern Spirit,' a blend of leadership, experience, and dedication, all of which is inspired by a winning mentality that is focused on both the goals of our suppliers and our customers alike. Will has been with Southern Wine & Spirits for 27 years, an experience that includes the last seven years in Kentucky as the state's executive vice president, general manager, and the preceding five years serving in South Florida as its vice president, general manager, all of which providing him the background to lead in both a Midwest market and a large Metro market.

In a related announcement, Chaplin said that Pete McLaughlin will be promoted to general sales manager of Southern Wine & Spirits of Kentucky.