News

US: US, Paraguay to invest in stevia development

Most popular

Everywhere is now a drinking occasion - Trends

How DNA testing will shape the future of drinking

Canada blazes a trail for cannabis beverages

Pernod Ricard Performance Trends 2015-2019

Major spirits brands dodge the US tariff bullet

MORE

The US and Paraguay have signed an agreement with global stevia firm, PureCircle, to promote the cultivation of the stevia-derived sweetener Rebaudioside A (Reb A) in the south of Paraguay.

Paraguay Vende, the economic growth programme of the United States Agency for International Development (USAID), and the government of Paraguay made the announcement yesterday (12 October), which involves a mutual investment agreement.

Activities will range from sourcing of dry stevia leaves and extraction, refining of crude extracts into sweeteners and marketing of these sweeteners to food and beverage manufacturers worldwide.

PureCircle corporate VP of supply chain, Dorn Wenninger, said: "This is a very significant development for the Reb A and stevia industries. The decision by USAID and the government of Paraguay to select and invest with PureCircle, illustrates the enormous commercial opportunities and socioeconomic benefits that stevia cultivation is bringing to South America. This is a very proud and significant day for stevia in the region."

A report by industry bank Rabobank last month found that sales of the non-caloric sweetener could reach US$700m within five years, though it warns that there are numerous hurdles still to overcome.

Rabobank said that the potential market for Reb A in the US appears to be considerable. In 2008, the global high intensity sweetener market was valued at approximately $1.3bn, with the US accounting for approximately 35% ($455m).


Sectors: Soft drinks, Water

Related Content

PureCircle looks to cash in on sugar taxes as demand for stevia increases

PureCircle looks to cash in on sugar taxes as demand for stevia increases...

Why stevia can still win in soft drinks - Comment

Why stevia can still win in soft drinks - Comment...

Stevia cleared for use in India

Stevia cleared for use in India...

What is set to shape the future for the drinks industry? - just-drinks at Drinktec 2017

What is set to shape the future for the drinks industry? - just-drinks at Drinktec 2017...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?