US beverage groups see sense in revised health guidelines

Most popular

Pernod breaks boundaries with Chinese distillery

New Remy Cointreau CEO - just-drinks thinks

Pernod on its Chinese whisky project - Interview

Chapoulaud-Floquet's Remy legacy - j-d thinks

Let your brand creativity go wild at festivals


The US beverage industry has welcomed a shake-up of dietary guidelines in the country that says drinking alcohol can be part of a healthy adult diet, if done in moderation.

The guidelines, released yesterday, also include the concept of "drink-equivalents", which shows the amount of beer, wine or spirits that contains 14g of pure alcohol. They also urge consumers to restrict their intake of sugary-sweetened beverages.

The Distilled Spirits Council of the United States highlighted the focus on moderation. "As with all things," the trade association said, "moderation is the key, and [the guidelines] make this clear".

The Beer Institute, a trade association for US brewers, praised the inclusion of drink-equivalents, saying it has led efforts for years to show that "a mixed drink may include the equivalent of several light beers".

The 2015 Dietary Guidelines include all food and drink categories, and are designed to inform consumers as well as serve as the basis for federal nutrition policy.

The full report, which can be read here, said that beverages such as water, low-fat milk or 100% fruit juice should be the primary beverages consumed. 

However, it warned that milk and 100% fruit juice should be consumed within calorie limits. It also said that sugar-sweetened beverages "can contribute excess calories while providing few or no key nutrients". The report said that although high-intensity sweeteners such as saccharin and aspartame are safe, "questions remain about their effectiveness as a long-term weight management strategy".

In response to the report, the American Beverage Association said US beverage companies "are doing their part to help people manage their calorie and sugar intake by providing a wide range of beverage choices".

Related Content

UK's low-risk drinking guidelines

UK's low-risk drinking guidelines "fail common sense test"...

C&C Group adds new UK alcohol-intake guidelines to Tennent's

C&C Group adds new UK alcohol-intake guidelines to Tennent's...


Japan’s "summer of clear" tests the conventional wisdom on beverage colours - NPD trends...

'Healthy alcohol' - the trend to watch in 2019? - NPD trends

'Healthy alcohol' - the trend to watch in 2019? - NPD trends...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?