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Up End's Navy Strength, Sweet Tea Gins - Product Launch

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Up End's Navy Strength, Sweet Tea Gins

Up Ends Navy Strength and Sweet Tea Gins

Up End's Navy Strength and Sweet Tea Gins

Category - Spirits, gin

Available - From late-February

Location - The US

Price - Unspecified

New US spirits company Up End has lined up two gin expressions, with the first iteration set to be released next month. Up End Navy Strength will roll out first, followed later this year by Up End Sweet Tea.

Navy Strength, with an abv of 57%, contains "a ton of juniper and a bold botanical recipe that includes coriander, lavender, liquorice root, cinnamon, clove, and citrus".

Up End was founded in 2017 by Matt Mckee and Chris Lofrese, who are from Upstate New York and East End Long Island.

"Unfortunately, many view gin as a singular flavour profile that they either love or hate," said McKee. "Chris and I want to change that perception by reinvigorating this classic spirit, which has an extraordinarily wide definition. We developed a range of familiar yet bold recipes that accentuate the diversity of flavours that gin can deliver."

The packaging, which includes a bolt-shaped stopper, was designed by Nude Brand Creation.

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