INDIA: United Spirits targets wine exports
United Spirits, the Indian drinks giant, is eyeing the export market for its wine brands.
"We will definitely look at export opportunities for our wines and we should be in a position to start in the next three months," Abhay Kewadkar, head of United Spirits wine arm, told just-drinks this week.
Kewadkar said the group plans to flag its Reserve Range for the export market.
Wine sales in India are below 1% of spirits sales and, while this market is expanding, the available space in other markets is tempting to big producers like United Spirits. It aims to be producing 1m cases annually within five years.
The company has just launched two varieties of Barrique Reserve - a Cabernet Sauvignon and a Shiraz - in Maharashtra and Karnataka.
"We will have Pan India presence for this range by mid-year considering licensing procedures in certain states. Our major markets will be Delhi, Goa and West Bengal, apart from the states already mentioned", said Kewadkar.
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