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UK's Advertising Standards Authority bans The Scottish Gin Society's Facebook posts

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The Scottish Gin Society has been told to rethink its future Facebook activity after the UK's advertising watchdog banned a series of recent posts on the social media network.

The Advertising Standards Authority (ASA) upheld complaints from Aberdeenshire Alcohol & Drug Partnership against ten Facebook posts by the organisation, made between December and January. The ads were criticised for a number of violations of the CAP (Committees of Advertising Practice) Code, including linking alcohol with sexual success, therapeutic qualities and enhanced physical activities.

Posts included: "Gin …Helping otherwise smart girls embrace their inner skank since the 1600's [sic]" and "Shut up liver, you're fine! Gin?" The posts contained the Scottish Gin Society's logo.

The society, set up two years ago to "support and promote" the country's gin industry, argued that the posts were not advertisements as there was "no product or service to purchase and they did not offer products or receive income from the sale of third-party products".

The organisation said that most of its content comes from third-party activity and confirmed the posts had been removed from Facebook.

However, the ASA said the Facebook posts "were within the remit of the CAP Code, because they were directly connected to the promotion of The Scottish Gin Society's membership service and the intention to sell gin, which was therefore directly connected to the supply of Scottish gin".

The ASA told the Scottish Gin Society to adhere to the CAP Code in future posts. 

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