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RESEARCH: UK women top European drinking figures

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The just-drinks Analyst returns

Carlsberg's priorities for the years ahead

Heineken Performance Trends 2014-2018 - data

The just-drinks Analyst returns

Carlsberg Performance Trends 2014-2018 - data

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While young adults will always be an important target group, investment in attracting female and older consumers will create new drinking occasions and new opportunities. Both old and young consumers are becoming more selective - novelty, sophistication and female-friendly settings are now highly in demand.


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