Languedoc Roussillon specialist Bessiere is launching a new range of premium Vins de Pays d'Oc in the UK under the Daniel Bessiere name.

The latest Bessiere range consists of four classic varietal wines of the 2000 vintage, Cabernet Sauvignon, Merlot, Chardonnay and Sauvignon Blanc.

Hoping its latest range of wines will attract younger wine drinkers the Vins de Pays have a modern style label and are presented in Bordeaux bottles.

"Vins de Pays d'Oc are a great success story for Languedoc Roussillon. The reliability and value for money of these wines particularly appeal to UK buyers and consumers," said Bessiere S.A. managing director Daniel Bessiere.

Vins de Pays d'Oc is available at Great Northern Wines, Select Wine Company, Simon Charles Vintners, Ivy Wines, Oasis Wines and independent wine merchants.