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UK ad watchdog dismisses Anheuser-Busch InBev complaint - video

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A complaint against a television advert and Tweet for Anheuser-Busch InBev brand Bud Light has been thrown out by the UK's Advertising Standards Authority.

The ad, which aired in May, features animated frogs repeating the words "Bud", "Light" and "Beer", while the paid-for Tweet also features the ad. Complainants questioned whether the creative was irresponsible because of its appeal to people under 18 years old. 

AB InBev said the ad was designed to "evoke nostalgia to adult audiences who remembered the original ad from 1995 and introducing them to the new ''Light' frog and the light brand".

The ASA noted that the ad was not aired during or adjacent to children's programmes. "We acknowledged that talking frogs were featured in programmes and films that were targeted towards children," the watchdog said. "However, we considered that the frogs' croaks were not anthropomorphised but were animated to sound realistic and therefore would not strongly appeal to children."

To read the full ruling, click here

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