News

UK ad watchdog dismisses Anheuser-Busch InBev complaint - video

Most popular

Hard seltzers pave the way for 'soft seltzer'?

What will Coca-Cola Co's priorities be? - analysis

The rise of adaptogens in soft drinks

The Coca-Cola Co Performance Trends 2016-20 - data

Constellation Brands in fiscal-2021 - preview

MORE

A complaint against a television advert and Tweet for Anheuser-Busch InBev brand Bud Light has been thrown out by the UK's Advertising Standards Authority.

The ad, which aired in May, features animated frogs repeating the words "Bud", "Light" and "Beer", while the paid-for Tweet also features the ad. Complainants questioned whether the creative was irresponsible because of its appeal to people under 18 years old. 

AB InBev said the ad was designed to "evoke nostalgia to adult audiences who remembered the original ad from 1995 and introducing them to the new ''Light' frog and the light brand".

The ASA noted that the ad was not aired during or adjacent to children's programmes. "We acknowledged that talking frogs were featured in programmes and films that were targeted towards children," the watchdog said. "However, we considered that the frogs' croaks were not anthropomorphised but were animated to sound realistic and therefore would not strongly appeal to children."

To read the full ruling, click here

Is it time for brewers to drop 'craft' for 'independent'?- Click here for a just-drinks comment


Related Content

Anheuser-Busch InBev attacks Miller Lite, Coors Light in Bud Light Super Bowl ad - video

Anheuser-Busch InBev attacks Miller Lite, Coors Light in Bud Light Super Bowl ad - video...

Bud Light Seltzer fuels US rebound - Anheuser-Busch InBev CEO

Bud Light Seltzer fuels US rebound - Anheuser-Busch InBev CEO...

Anheuser-Busch unveils Bud Light Twitter push for at-home American Football celebrations

Anheuser-Busch unveils Bud Light Twitter push for at-home American Football celebrations...

Anheuser-Busch InBev to appeal Molson Coors corn syrup win

Anheuser-Busch InBev to appeal Molson Coors corn syrup win...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?