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USA: UDV's T10 takes limelight in super-premium gin sector

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UDV's bold gin brand extension in the US with Tanqueray No. Ten has taken the market by storm, already picking up two spirits awards. Chris Brook-Carter talks to Peter Kreutzner, UDV's president of gin about the trends that have driven the launch of T10 and the future of the super-premium category.


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