Market research
India's largest drinks producer United Breweries (UB Group) is pressuring the Indian government to give beer and wine a separate status from the spirits sector and instead position them alongside soft drinks. Speaking to The Financial Express Vijay Mallya, chairman of the UB Group, said: "Its only fair that beer and wine are delinked from liquor. They do not qualify to fall under spirits. The present status is not only unfair on the industry but also on the consumers."
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