Market research
The UB Group has acquired 20% of beer manufacturer Inertia, raising its holding to 51% and increasing its dominancy of the beer trade in India. The 51% includes an undisclosed share held by Millennium Alcobev, an ally of the UB Group. UB earlier acquired 65% shares in the once fiercely independent brewer of western India, Associated Breweries and Distilleries which has five beer brands - India's largest selling London Pilsner, London Diet and lesser brands Maharaja Premium, London 2001 and London 5001 Plus.
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