A growing numbers of Americans are avoiding soda, according to the poll

A growing numbers of Americans are avoiding soda, according to the poll

A growing number of US adults – nearly two-thirds – are avoiding drinking soda, according to a new poll.

A Gallup survey in the country found that 63% of the 1,013 adults questioned said they did not drink soda or “pop”. Around a fifth (23%) said they did include soda in their diet, while 13% said they didn't think about it. The poll was conducted this month across all 50 states and the District of Columbia.

The same poll ten years ago found that 51% of adults tried to avoid soda, while the figure was just 41% in 2002.

“Studies continue to reveal the adverse health effects of consuming soda, and high-profile attempts to ban the purchase of large individual servings of soda or to tax it have apparently raised Americans' consciousness about drinking it,” said Gallup.

The soft drinks industry has moved to address consumers' concerns about CSDs with the launch of numerous diet and low-calorie options, but the survey did not specify how 'soda' was defined.

Last week, The Coca-Cola Co and PepsiCo both reported weak sales in North America in their half-year results

The Gallup survey also showed a growing trend for US adults avoiding sugar. The proportion cutting it out of their diet is now 52%, according to the poll, compared to 43% in 2002. The proportion who actively include it in their diet has remained relatively stable over the period, with 27% saying they currently do.