Turner Road is to launch a national consumer advertising campaign which will reach over 10m target consumers in the UK. The print ads, which will run from 10 November until 18 December, feature the Californian wine brand's Humming Bird design and the strapline 'In life you get back what you put in. Turner Rd. Effort rewarded'.

The advertisements contain a money off coupon which consumers can redeem to receive GBP1 off any bottle from the Turner Road range.

The advertising campaign will run in key national weekend papers including The Mail on Sunday, The Saturday Express and The Independent on Saturday as well as celebrity magazines, Hello and OK.

In a statement, Clare Griffiths, VP brands marketing, Constellation Europe said: "Turner Road's national advertising campaign will ensure that Turner Road is front of mind in the run up to the key festive selling period and will capitalise on the growth the US wine sector is currently experiencing. By including a redemption voucher we hope to make the communication work that bit harder for us and really drive sales."

The Turner Road range of wines are available from Tesco, Sainsbury's, Morrisons, Somerfield and ASDA supermarkets priced from GBP4.99.