Tsingtao will sponsor the AFC Champions League for three years

Tsingtao will sponsor the AFC Champions League for three years

Tsingtao Brewery has partnered with the Asian Football Confederation (AFC) to become the official sponsor for the AFC Champions League soccer tournament.

At a press conference in Kuala Lumpur yesterday (10 December), the Chinese brewer said that it will sponsor the event for three years, starting next year. Neither the AFC nor Tsingtao gave specific financial details or operating aspects of the agreement.

The deal follows Chinese team Guangzhou Evergrande’s rise to the top in this year's tournament, becoming the first Chinese team to win the AFC Champions League in 23 years.

According to AFC, the second leg of the 2013 final in November reached the highest average audience in China since 2004, with 30m viewers.

AFC is one of FIFA’s six continental confederations and has 47 member countries in Asia and the Middle East.

Earlier this year, Tsingtao, which is 20%-owned by Japan's Asahi Breweries, posted a healthy lift in both sales and profits for the first six months of 2013.