Drinks Americas Holdings has posted a climb in second quarter net losses as the company hits the first anniversary of Trump Super Premium Vodka sales.

The US-based drinks marketer announced today (20 December) that net losses in the three months to the end of October increased to US$1.5m compared to a net loss of $1.2m in the corresponding period a year earlier. Sales in the period fell markedly, to $1.5m against $2.2m in Q3 2006. "The company is cycling last year's Trump Vodka pipeline fill and introduction," Drinks Americas noted.

For the six months to the end of October, net losses were up to $3.1m from $2m, with sales up slightly, to $2.8m from $2.6m.

"We invested in the second quarter to build on Trump Super Premium Vodka distribution by spending marketing funds supporting sampling and promoting in accounts already sold to, build repeat purchases and consumer loyalty," said company CEO, Patrick Kenny. "During the second quarter we continued to ship repeat orders to key markets like New York, New Jersey, Maryland, Florida, Illinois, Washington, Texas and California.

"We also invested in the balance of our portfolio in order to broaden the company's margin mix and revenue stream. Our bourbon business was up 60%, wine business was up 67% and Newman's Own Sparkling Fruit Juices grew at 1,000%. We continue to execute our strategy into this third quarter.

"Our goals are to expand our markets and number of icon brands, to begin international distribution starting with Russia, on a large scale, put in place cost of goods savings that will improve gross margins in subsequent quarters, and grow the company."