News

CANADA: Truett-Hurst's square wine gets Canada launch

Most popular

Why spirits offers hope for the on-premise

The beer category, 12 months from now

Carlsberg, Marston's are winners, who are losers?

Interview - Tesla Nootropics' Group co-founder

Interview - Coca-Cola HBC coffee director

MORE

Californian wine developer Truett-Hurst has rolled out its California Square brand, packaged in a square bottle, to Canada. 

California Square was released in the US in 2011

California Square was released in the US in 2011

The company said today (3 June) the brand was unveiled in Ontario last week and will roll out in British Columbia and Alberta. Other provinces will follow “in the coming months”, it said.

California Square, which is entering Canada in partnership with wine marketing group Trialto Wine, was launched in the US in September last year. Truett-Hurst says the square bottle aims to reduce environmental impact because it can be transported more efficiently than round bottles.

The Canada varietals comprise a 2012 vintage Russian River Valley Chardonnay and a Paso Robles Red Blend.

Last month, Finnish alcohol group Altia said it had upgraded the packaging on its Chill Out wine range to make it easier to recycle.


Sectors: Wine

Related Content

This week in spirits & wine, featuring Cognac's record annual sales, Turkey's tariff retaliation and Treasury Wine Estate's results for fiscal-2018

This week in spirits & wine, featuring Cognac's record annual sales, Turkey's tariff retaliation and...

California's Wine Exports in 2017 - The facts

California's Wine Exports in 2017 - The facts...

Why Canada will shape the rules for cannabis beverages - Comment

Why Canada will shape the rules for cannabis beverages - Comment...

"Who knew we'd launch in the middle of a pandemic?" - just-drinks speaks to Jade Padua, co-founder o...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?