California Square was released in the US in 2011

California Square was released in the US in 2011

Californian wine developer Truett-Hurst has rolled out its California Square brand, packaged in a square bottle, to Canada. 

The company said today (3 June) the brand was unveiled in Ontario last week and will roll out in British Columbia and Alberta. Other provinces will follow “in the coming months”, it said.

California Square, which is entering Canada in partnership with wine marketing group Trialto Wine, was launched in the US in September last year. Truett-Hurst says the square bottle aims to reduce environmental impact because it can be transported more efficiently than round bottles.

The Canada varietals comprise a 2012 vintage Russian River Valley Chardonnay and a Paso Robles Red Blend.

Last month, Finnish alcohol group Altia said it had upgraded the packaging on its Chill Out wine range to make it easier to recycle.