US: Trinchero Family Estates extends Fancy Pants Wine launch

By Andy Morton | 1 August 2013

Trinchero Family Estates is extending the launch of its Fancy Pants Wine range to the rest of the US after a year's trial with a supermarket chain.

The winemaker rolled out two varietals nationwide late last month through its distribution network, a company spokesperson told just-drinks yesterday (1 August). The 2011 Red Blend and 2012 Pinot Grigio are made from Californian grapes and cost US$9.99.

The launch follows “huge success” during the initial trial, especially among female consumers, the spokesperson said.

This year, Trinchero reportedly announced plans for a US$300m expansion at its Westside Winery. The three-year investment will include a new central bottling and distribution centre at its Lodi facility.

Sectors: Wine