News

Treasury Wine Estates renames Blossom Hill fruit wine range

Most popular

Should Pernod dump wine, bunk up with Brown-Forman

Why Brown-Forman will be one of spirits' winners

The future of cannabis in the drinks industry

Retaliatory tariffs "wild card" for Brown-Forman

MORE

Treasury Wine Estates has renamed and repackaged its fruit wine range in the UK as it looks to bring the products in line with the Blossom Hill brand. 

The range includes Flavours of Raspberry and Blackcurrant

The range includes Flavours of Raspberry and Blackcurrant

Blossom Hill Bloom will now be known as Blossom Hill Spritz. TWE said the change aligns the "product name more closely to the proposition". The taste will remain the same. 

"This repackaging and renaming of Spritz means we are now well-placed to take our leadership position in the US wine category forward into the fruit wine segment," said Caroline Thompson-Hill, head of marketing UK, Ireland & Western Europe and Blossom Hill. "Extensive consumer research has given us an overwhelmingly positive response to the new design, calling out its great on-shelf stand out, strong quality perception, as well as highlighting the fruity and lightly bubbly proposition."

Within the range, Hints of Summer Fruits has been renamed Flavours of Raspberry and Blackcurrant while Hints of Elderflower has been renamed Flavours of Elderflower & Lemon. The range also includes Flavours of Cherry. 

The rebranded product line will be the focal point of brand investment over the next year, the company said. The Blossom Hill master brand was repackaged earlier this year.


Related Content

How did Treasury Wine Estates perform in its fiscal-2018? - results data

How did Treasury Wine Estates perform in its fiscal-2018? - results data...

Treasury Wine Estates buys US wine operations, Blossom Hill from Diageo

Treasury Wine Estates buys US wine operations, Blossom Hill from Diageo...

Treasury Wine Estates performance trends 2014-2018 - results data

Treasury Wine Estates performance trends 2014-2018 - results data...

Treasury Wine Estates FY fiscal-2017 results - Preview

Treasury Wine Estates FY fiscal-2017 results - Preview...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?