News

Product Launch - UK: Treasury Wine Estates EMEA's Wagon Tree

Most popular

Interview - William Grant senior category director

Interview - Rima Sawaya, Kahlua brand manager

Why there's something for everyone post-COVID

Aged spirits in 2021 - just-drinks predicts

Interview - Zico Coconut Water founder

MORE

 

//i4.progressivedigitalmedia.com/1/wagon_tree.jpg

Treasury Wine Estates EMEA (formerly Foster’s EMEA) Wagon Tree

Category - Wine, South Africa, Wagon Tree Chenin Blanc 2009, Rosé 2009 and Cabernet Merlot 2009

Available - From this month

Location - UK, in branches of Asda and “other independent retailers”

Price - GBP5 (US$7.71) per bottle

Distribution - Treasury Wine Estates

Originating from the Western Cape of South Africa, the Wagon Tree range consists of a Chenin Blanc, a Rosé and a Cabernet Merlot.

“The South African category is on the increase and we believe the market is now ready to receive a contemporary premium quality wine brand with an affordable price tag," said Rachel Hawes, innovation brand manager at Treasury Wine Estates EMEA.

The brand takes its name from a South African tree called the ‘Waboom’ whose wood was used by the early settlers for the wheel rims of wagons. The tree has also historically been used to indicate the most fertile soils for growing vines.

 


Related Content

Treasury Wine Estates' Penfolds demerger - Seriously, what is the point? - comment

Treasury Wine Estates' Penfolds demerger - Seriously, what is the point? - comment...

China bounceback in Q4, but fiscal-2020 sales fall for Treasury Wine Estates - results data

China bounceback in Q4, but fiscal-2020 sales fall for Treasury Wine Estates - results data...

Treasury Wine Estates explores Penfolds demerger

Treasury Wine Estates explores Penfolds demerger...

Treasury Wine Estates head Michael Clarke to exit in 2020 - just-drinks comments

Treasury Wine Estates head Michael Clarke to exit in 2020 - just-drinks comments...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?