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GLOBAL: Top producers eye progress on alcohol-harm reduction

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The world's biggest alcohol companies have pledged to accelerate work to address alcohol misuse after releasing a joint report described as a “foundation” for progress.

ICAP is backing the report

ICAP is backing the report

Thirteen firms, including Anheuser-Busch InBev, Diageo and Pernod Ricard, have combined to tackle global alcohol-harm, signing a series of commitments in 2012. This week's report is the group's first and highlights progress made across areas such as education and marketing.

“We have learned a great deal over the past year, and we are using that knowledge to inform, strengthen, and accelerate our efforts moving forward in a fully transparent process,” said Rick Wilson, chairman of the International Center for Alcohol Policies (ICAP) and senior VP for external affairs & corporate responsibility with Bacardi-Martini. The programme was first announced at ICAP's 'Global Actions: Initiatives to Reduce Harmful Drinking conference in October 2012.

Achievements recorded in the new report include:

  • Ran 135 education programs across the world aimed at preventing and reducing underage drinking. 
  • Determined through an analysis in seven countries that more than 96% of producer advertising is compliant with the “70/30 rule” under which advertising is placed in media where at least 70% of the audience is of legal drinking age
  • Found that none of the signatories’ products contained excessive quantities of stimulants

Mark Leverton, director general of the Global Alcohol Producers Group, said: “The commitments represent the most ambitious and comprehensive initiative the producers have ever undertaken together to address harmful drinking. As the report demonstrates, 2013 laid the groundwork for impactful action in the next four years.”

The next report is due to be released next year.

The companies making the commitments comprise:


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