Finding the right wine for a special meal or the best scotch for cigar night can be a painstaking and sometimes humbling experience for many people who are uncomfortable dealing with the wine steward or local liquor store clerk. What if consumers could ask renowned experts in the food and beverage industry their opinions or suggestions? What if they needed tips for entertaining or ideas for party themes? Now they can find the answers and the experts at DRINKS.com. The premier source of wine, spirits and beer has added a new member to its "dream team" of food and beverage authorities to help eliminate some of the pretension and reduce consumer anxiety on how to select the right beverage or create ambiance.

Complementing DRINKS.com's lively editorial staff is Bon Appetit's wine and spirits editor Anthony Dias Blue. "I first worked with Anthony 16 years ago and have rarely met another writer who can convey the pleasure, fun and soul-satisfying aspects of food and drink as well as he does," noted Jim Gordon, DRINKS.com's Editor-in-Chief and former managing editor of Wine Spectator magazine. "He is able to convey his passion for the subject without being pretentious and will help DRINKS.com readers with specific recommendations and tasting notes, recipes, party planning ideas and food-and- drink pairings."

Why join the ranks of the electronic media? According to Dias Blue, "The electronic world offers its audiences rapid access to vast information, and for columnists, an opportunity to share knowledge and experience with a much broader audience." noted Dias Blue. "DRINKS.com provides me with a new creative outlet for reaching consumers with in-depth industry knowledge and opinion as well as trade secrets on entertaining - all within a rather unique setting. It's like sampling a young chateau-bottled Bordeaux - you realize it's not mature, but it has wonderful potential for enjoyment," he said.

As a contributing editor for DRINKS.com, Dias Blue will provide expert wine reviews and write a monthly food and drink column. He also will field questions from DRINKS.com's readers about entertaining, cooking, and the appropriate pairings of certain foods and drinks.

In addition to his features on DRINKS.com, Dias Blue will continue in his role as Bon Appetit's wine and spirits editor and a radio commentator on food, drink and restaurants for WCBS radio in New York, KFWB-TV in Los Angeles and other radio and television stations throughout the U.S. Recipient of James Beard's Who's Who in Food Award in 1988, he also has become one of the nation's most successful producers of wine and food events, particularly Bon Appetit's Wine and Spirits Focus events scheduled throughout the year in Las Vegas, NV; New York, NY; Chicago, IL; Los Angeles and San Francisco, CA; Atlanta, GA and San Juan, Puerto Rico.

Creator of the Bon Appetit tasting panel, Dias Blue is also director of both the San Francisco International Wine Competition and San Francisco World Spirits Competition and a regular contributor to Decanter and American Airlines' American Way magazines. His current print audience extends to more than 300 newspapers given his syndication through Knight-Ridder Tribune. Previously a writer for Wine Spectator magazine, Dias Blue has also authored several books on food and wine, including American Wine - A Comprehensive Guide, Buyer's Guide to American Wines, The Complete Book of Mixed Drinks, Thanksgiving Dinner, America's Kitchen and the best-selling Zagat Restaurant Survey for Northern California.

"For me, it's purely the dynamics that makes this team so exciting," says Gordon. "Being able to actively share and exchange opinions with such a talented team ... and occasionally challenging one another about beverage selections and taste preferences, is what is so invigorating for me," he noted. "We've created an Olympic team of 'taste masters' under one umbrella."

Headquartered in the Chicago area and privately held, DRINKS.com is the world's largest source of wine, spirits and beer products and information. The company offers the most competitive prices and delivery within two to three business days. Through its unique approach, DRINKS.com has cracked the code to marketing wine, spirits and beer over the Internet by working within the legal parameters of the mandated three-tier distribution system and conforming to all Federal and state regulatory statutes regarding the sale and shipment of liquor. The company plans to eventually conduct business in 30 states.