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Tomatin Distillery rebrands whiskies

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The Tomatin Distillery Co has rebranded its core range of Scotch whiskies.

The newly packaged Highland single malt range will be rolled out from March 2016. It includes a variety of different ages and wood styles such as The Tomatin Legacy, 12 year-old, Cask Strength, 14 year-old, 18 year-old, 1988 vintage and 36 year-old. 

Jennifer Masson, marketing manager, said: "Over the past few years we have invested a lot of time in rediscovering our distillery, our people and our values. We now have a far stronger voice and sense of identity and our rebranded packaging is the final piece of this puzzle in place."

Tomatin Distillery Cos 12-year-old is part of the newly designed range

Tomatin Distillery Co's 12-year-old is part of the newly designed range

Masson told just-drinks that the new packaging wouldn't result in a price increase, though she said prices do "change on a yearly basis". She said that a key driver behind the design was because the company "did not want to increase the price of the pack as a result".

The company said the new packaging captures the "softer side of the Highlands". Bottles sport earthy colours a "refined version of the present logo" as well as images of the local landscape.  

The company is supporting the rebrand with an online campaign called 'Tomatin Life'. 


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