News

Tom Savano Handcrafted Cocktails targets at-home cocktail consumption in UK

Most popular

The just-drinks analyst returns

Heineken must cut costs to aid recovery - analysis

How COVID has accelerated the sobriety trend

Interview - Treasury CEO Mike Clarke - Part II

The just-drinks analyst returns

MORE

A UK start-up is aiming to capitalise on the growing trend for drinking cocktails at home with the launch of a premium pre-mixed cocktail range made using only "artisan" spirits.

Tom Savano Handcrafted Cocktails comprises five pre-mixed cocktails, each in two different-sized bottles

Tom Savano Handcrafted Cocktails comprises five pre-mixed cocktails, each in two different-sized bottles

Tom Savano Handcrafted Cocktails, which was founded by James Kerslake, comprises a five-strong line with abv's ranging from 18% to 22%. They are available in the UK for next-day delivery, priced at GBP12 (US$15.50) per two-serve bottle, or GBP27 for a five-serve bottle.

The range consists of: a Devon Coast Negroni, using Salcombe Gin; a Single Estate Reposado Margarita (Ocho Reposado Tequila); an English Garden Lychee Martini (Jelleys Organic Elderflower Vodka); a Caribbean Dawn Mai Tai (Pussers Blue Label rum), and a Kentucky Winter Old Fashioned (Maker's Mark Bourbon).

"I wanted to really push the boundaries and redefine the perception of premixing cocktails," said Kerslake. "Cocktails to me are all about a story, the origin of the spirit you use and the history behind every single ingredient, down to the smallest detail, and what it evokes in your mind when you drink it."

The coronavirus has forced spirits brand owners to consider the at-home cocktail trend in recent months. Speaking to just-drinks earlier this year, Beam Suntory CEO Albert Baladi said: "What is working well, particularly in a lockdown situation, is canned cocktails. This is really a sector that is developing and it's a premium part of the ready-to-drink market."

How COVID has driven at-home indulgence - consumer trends


Expert Analysis

United Kingdom Spirits - Market Assessment and Forecast to 2023

United Kingdom Spirits - Market Assessment and Forecast to 2023

The UK spirits sector is led by the whiskey category in 2018 while gin & genever is expected to register the fastest value and volume growth during 2018-2023. The per capita consumption of spirits in ...

VIEW REPORT

Related Content

How COVID has driven at-home indulgence - consumer trends

How COVID has driven at-home indulgence - consumer trends...

2019 - The year of at-home drinks machines - Focus

2019 - The year of at-home drinks machines - Focus...

Sazerac, Luzhou Laojiao backing adds muscle to Ming River baijiu cocktail push

Sazerac, Luzhou Laojiao backing adds muscle to Ming River baijiu cocktail push...

"Consumers have embraced cocktail making like they have cooking and baking" - just-drinks speaks to ...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?