A European Court of Justice (ECJ) advisory ruling appears to have ruled out any chance of a legal reprieve for Italian wine producers in Venice and neighbouring Friulia to continue using the contested name 'Tocai' to sell their wines.

The Italians have already lost cases at the ECJ over the issue, after they challenged a European Commission decision that the name was illegal under European Union (EU) regulations, because it could be confused with longer established Hungarian Tokaj wines.

In the latest ruling, the court dismissed claims from Italian wine producers such as Confcooperative Friuli Venezia Giulia and Cantina Produttori Cormòns ruling that the Commission had "insufficient legal authority" to make its ruling.

The court even said the decision was in line with EU commitments under the World Trade Organisation's trade-related aspects of intellectual property rights (TRIPS) agreement.