Titos Handmade Vodka is widening its global presence

Tito's Handmade Vodka is widening its global presence

Tito's Handmade Vodka has launched in the Philippines after owner Fifth Generation secured a distribution deal.

The vodka was released in the country last month and is being handled by Premier Wine & Spirits in the on- and off-trade, Fifth Generation said yesterday. The deal further expands the Texas brand's global footprint after distribution deals were announced in five countries earlier this month, including South Korea and Greece.

In the Philippines, the 40% abv Tito's will be available to consumers in a 75cl bottle.

Tito's sold an estimated 1.3m cases in the US last year. In August, Pernod Ricard CEO Pierre Pringuet blamed the vodka for causing a drop-off in sales for the Absolut brand in the US.