UK/SWEDEN: Tiny Rebel appeals Fubar beer ban
A Welsh microbrewer is appealing against a ban on one of its beers in Sweden.
Tiny Rebel Brewing Co's Fubar 4.4% abv pale ale brand fell foul of Sweden's state-run alcohol monopoly, Systembolaget, as its label features a hand grenade and bullet holes. Under the retailer's rules, drinks labels are banned from featuring "elements of war, weapons or aggression".
But, Tiny Rebel's head brewer, Gareth Williams, told just-drinks today (16 August), the decision is going to an appeal. “We understand our distributor is appealing it," he said. "But, we already sell some of our other beers over there (Sweden). So, if we lose, we won't be changing the branding (on Fubar)”.
Tiny Rebel, which was set-up around 18 months ago, currently brews around 8,000 litres a week.
Sweden is a significant market for many smaller brewers. For New York City's Brooklyn Brewery the country is its biggest export market.
Earlier this year, heavy metal band Iron Maiden were hit with a similar ban on its beer 'Trooper', brewed by Cheshire-based Robinsons. However, after altering the label, Sweden's Systembolaget gave the go-ahead to the 4.7% abv ale.
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