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This week in spirits & wine, featuring Diageo and Bacardi's rums, Romanian wine and gin in Japan

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Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer & cider and soft drinks & water.

This week in spirits and wine

This week in spirits and wine

Do you remember the Pepsi Taste Challenge? Richard Woodard does, and he sees echoes of it in Bacardi's latest activation for its Oakheart spiced rum brand.

Diageo is looking to the so-called mainstream segment of the spirits category to drive its growth in emerging markets going forward.

The Romanian wine industry is at the start of its own revolution. Families who previously struggled to get their properties back following Communist-era ownership are recovering, and funds from the European Union, given in 2009 for the replanting of vines, are starting to bear fruit.

Diageo has confirmed its intention to pull out of the wine category at its earliest convenience. The company has spent the last month offloading its wine assets, starting with the sale of a raft of brands - including Blossom Hill - to Treasury Wine Estates in October. 

A new spirits company is to open what it claims will be Japan's first gin distillery. Number One Drinks Co Japan, co-founded by UK-based Japanese whisky distributor Marcin Miller, said today the new distillery will launch early next year in Kyoto. 

Concha y Toro has seen a bumper third quarter boost its year-to-date performance after a disappointing first half.

Lucas Bols has blamed Australia and South-East Asia for pulling down its sales in the first half of its current fiscal year, although North America performed well in the period.

Whyte & Mackay is to distribute Camus Cognac in the UK. The Scotch whisky subsidiary of Emperador has signed a partnership which includes the Camus brand as well as Ungava gin.


Sectors: Spirits, Wine

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