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This week in soft drinks & bottled water, featuring Rubicon's cricket tie-up, Coca-Cola European Partners' strategy hire and Evian's expansion spend

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Diageo/LVMH move for Pernod won't wash

How to win the marketing war in spirits

just-drinks speaks to Pernod CEO Alex Ricard

Where will Pernod focus its attention in 2019-21?

Why spirits must rethink its future positioning

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Here's a round-up of this week's top stories from the global soft drinks & bottled water categories. Click the links to see our round-ups for beer & cider and spirits & wine.


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