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This week in soft drinks & bottled water, featuring online influencers, Double Cola's new Ski branding and Mountain Dew's partnership with The Walking Dead

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Here's a round-up of this week's top stories from the global soft drinks & bottled water categories. Click the links to see our round-ups for beer & cider and spirits & wine.

The week in soft drinks & bottled water

The week in soft drinks & bottled water

Drinks producers must look to engage a new generation of online influencers in order to build brand reputation, a new report has suggested.

This month, Ben Cooper examines what a new report from marketing consultants Protein on Generation Z - or Gen Z - consumers may mean for marketers, particularly for those in the drinks arena.

The Double Cola Co has lined up new branding and packaging for its Ski soft drinks brand in the US.

McDonald's is set to roll out three new pre-mixed frappé flavours.

PepsiCo has lined up a deal with television network AMC to produce an augmented reality app in the US for its Mountain Dew brand. 

Kirin's Australian unit, Lion, has sold its stake in warehousing and distribution company BevChain.


Sectors: Soft drinks, Water

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