This week in soft drinks & bottled water, featuring Nichols' FYs, Hype's Formula One extension and PepsiCo's 7UP Free Mojito

Here's a round-up of this week's top stories in the global soft drinks & bottled water categories. We also have similar round-ups for beer & cider and spirits & wine.

• Key Category Management trends in 2016 - Focus

Two key trends emerged at this year's Category Management Conference, held in London last week: The rise of e-commerce and the importance of convenience.

• Nichols margin focus pays off in FY profits boost

Nichols has posted a jump in full-year profits despite flat sales, as the company cut back on discounting and focused on margin growth.

• East Ninth Brewing's Future Memoirs of a Root Beer - Product Launch

East Ninth Brewing has lined up the launch of what it claims to be the first alcoholic root beer in Australia.

• PepsiCo ramps up 7UP Free Mojito rollout

PepsiCo has expanded the launch of 7UP Free Mojito to the UK.

• Hype Energy Drinks sticks with Sahara Force India F1 team in 2016

Hype Energy Drinks has extended the Formula One sponsorship arrangement with the Sahara Force India team for its namesake brand.

• AG Barr's Funkin Raspberry Mojito, Funkin Elderflower Collins, Funkin Sour Mix - Product Launches

AG Barr has added three new lines to its range of cocktail mixers.

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