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This week in soft drinks & bottled water, featuring Nichols' FYs, Hype's Formula One extension and PepsiCo's 7UP Free Mojito

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Here's a round-up of this week's top stories in the global soft drinks & bottled water categories. We also have similar round-ups for beer & cider and spirits & wine.

This week in soft drinks and bottled water

This week in soft drinks and bottled water

Two key trends emerged at this year's Category Management Conference, held in London last week: The rise of e-commerce and the importance of convenience.

Nichols has posted a jump in full-year profits despite flat sales, as the company cut back on discounting and focused on margin growth.

East Ninth Brewing has lined up the launch of what it claims to be the first alcoholic root beer in Australia.

PepsiCo has expanded the launch of 7UP Free Mojito to the UK.

Hype Energy Drinks has extended the Formula One sponsorship arrangement with the Sahara Force India team for its namesake brand.

AG Barr has added three new lines to its range of cocktail mixers.


Sectors: Soft drinks, Water

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