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This week in soft drinks & bottled water, featuring lessons for all from The Coca-Cola Co, Nestle's UK water play and Pepsi's Lionel Messi film

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Here's a round-up of this week's top stories from the global soft drinks & bottled water categories. Click the links to see our round-ups for beer & cider and spirits & wine.

This weeks top soft drinks & bottled water coverage on just-drinks

This week's top soft drinks & bottled water coverage on just-drinks

Soft drinks companies in Brazil have been left reeling after a recent drivers' strike in the country has resulted in a reduction in tax subsidies in their main concentrate production area.

With the FIFA World Cup tournament in Russia just around the corner, the most suitable analogy when considering The Coca-Cola Co's recent performance would be to look at how the group's brands are performing on the global stage and, ultimately, decide whether the company will win or lose.

Nestle Waters has purchased a major share in Welsh water firm Princes Gate Spring Water, as it looks to cater for bottled water demand in the UK market.

A US packaging start-up is to launch a self-heating can that will target the ready-to-drink market.

PepsiCo has unveiled a four-minute animated movie for its Gatorade brand charting the life of football star Lionel Messi.

The Coca-Cola Co has launched a clear, calorie-free version of its namesake soft drinks brand in Japan

Danone's Indonesian bottled water unit, Danone-Aqua, has pledged to recover more plastic than it uses by 2025 as part of a new sustainability drive.

Nichols has launched a GBP3m (US$4m) Vimto campaign in the UK that targets 15- to 19-year-olds with a Snapchat lens and a Unilad tie-up.

The Coca-Cola Co has joined forces with US airline Delta to offer middle-seat air travellers VIP treatment at Boston Logan International Airport.

Molson Coors has bought a Californian kombucha maker as it targets increasing demand for the non-alcoholic fermented tea beverage.


Sectors: Soft drinks, Water

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