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This week in soft drinks & bottled water, featuring Coca-Cola Co's hopes for Diet Coke, what we think of Keurig Dr Pepper and Coca-Cola Amatil's 2017 results

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Here's a round-up of this week's top stories from the global soft drinks & bottled water categories. Click the links to see our round-ups for beer & cider and spirits & wine.

This week in soft drinks & bottled water

This week in soft drinks & bottled water

The Coca-Cola Co CEO James Quincey has admitted the recent Diet Coke relaunch in North America came after sales for the brand failed to recover last year.

2017 turned out to be a pretty good year for The Coca-Cola Co. Refranchising its distribution network may have sent reported performance into a tailspin, but underlying sales were buoyant (+3%), especially when compared to the challenges faced by rival PepsiCo's beverage divisions.

Late last month, Dr Pepper Snapple Group and Keurig Green Mountain agreed a merger - in effect an acquisition of the former by the latter - to create Keurig Dr Pepper. Our regular soft drinks commentator, Richard Corbett casts his expert eye over the development.

Coca-Cola Amatil has posted a disappointing set of sales results for 2017, with its partnership with alcohol brand owners providing relief in the 12 months.

In February, Coca-Cola Amatil released its results for the 12 months of 2017. Despite a stronger showing in the second half of the year, group sales for the year were still down, by 2.8%. Here, just-drinks breaks down Coca-Cola Amatil's figures for the full-year by region.

In the quest for authentic connections with consumers, the rise of social media has been a godsend: Never before have companies had so much data about what, when, where, how - and why - consumers buy what they buy. But, these relatively-new platforms come with their own set of unique challenges. So, when it comes to marketing, can social media ever replace traditional media for drinks brand owners? just-drinks deputy editor Lucy Britner investigates.

PepsiCo has launched its reusable Drinkfinity bottle in the US and Europe as it expands the footprint of the pod-based drinking system.

Carbonated soft drinks companies are used to navigating choppy waters, especially in the US where sales have been declining since 2003, according to GlobalData. However, a proposed revamp of the Supplemental Nutrition Assistance Program (SNAP), which provides foods and beverages to poor Americans, could end up delivering a new blow to soft drinks that the industry did not anticipate.

Complaints against two Red Bull adverts have been turned down by the UK's Advertising Standards Authority.

The Coca-Cola Co is looking to add two execs to its board of directors at the next annual meeting of shareowners.

The latest Edelman Trust Barometer found levels of trust in the US general population have declined by the largest margin the survey has ever recorded, while classifying 20 of the 28 countries surveyed as "distrusters". Ben Cooper asks Tonia Ries, executive director of Edelman Square, the intellectual property unit of the global PR giant, what declining trust means for brands and their relationship with consumers.


Sectors: Soft drinks, Water

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