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This week in beer & cider, featuring Heineken's F1 turn-around, C&C Group's bleak future and Anheuser-Busch InBev's Kirin pay-off

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Why spirits should look back to move forwards

Why spirits must rethink its future positioning

Gaming - the next frontier for drinks marketing

Responsible drinking efforts around the world

Pernod is buying Malfy for the flavour - comment

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Here's a round-up of this week's top stories in the global beer & cider categories. We also have similar round-ups for soft drinks & bottled water and spirits & wine.


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