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This week in beer & cider, featuring Carlsberg's Cambodia play, Bud Light's new soccer tie-up and how Lagunitas wants to infect Heineken

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Here's a round-up of this week's top stories from the global beer & cider categories. Click the links to see our round-ups for soft drinks & bottled water and spirits & wine.

This weeks top beer & cider coverage on just-drinks

This week's top beer & cider coverage on just-drinks

Carlsberg has taken majority control of its Cambodian beer JV.

Carlsberg enjoyed a healthy second quarter of 2018, with growth in the overall first-half of the year outpacing the increase posted in Q1.

Anheuser-Busch InBev has taken a playful dig at underperforming NFL team the Cleveland Browns with its latest Bud Light activation.

Heineken is unlikely to tackle Anheuser-Busch InBev's Budweiser brand head-on in China following the Dutch brewer's deal with CR Beer, an analyst has said. However, it will be forced to fight for share in China's super premium-tier as international brewers increasingly flock to the growing segment of the market.

Anheuser-Busch InBev has confirmed that Paula Lindenberg will assume leadership of the UK & Ireland business unit when incumbent Jason Warner moves to become the group's zone president for Europe.

Ask Tony Magee, the founder of Heineken's Californian craft brewer, Lagunitas Brewing Co, about the relationship his company has with the global brewer and he'll tell you: "We are trying to infect them with our thinking."

Heineken's introductory craft-style range, the UK-produced Maltsmiths, is to appear on TV for the first time in a new GBP4.5m (US$5.8m) marketing campaign.

The UK & Ireland unit of Anheuser-Busch InBev has announced the latest part of its marketing tie-up with England's Football Association, with Bud Light becoming an 'Official Beer' of the England senior men's team.


Sectors: Beer & cider

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