This week in beer & cider

This week in beer & cider

Here's a round-up of this week's top stories from the global beer & cider categories. Click the links to see our round-ups for soft drinks & bottled water and spirits & wine.

BrewDog is to up capacity at its main brewery in the east of Scotland, as it reveals plans to open a hotel at the Aberdeenshire site.

In mid-February, Heineken released its results for 2017. The brewer posted a 5% increase in sales for the 12 months, on a 3% lift in volumes. Here, drinks industry commentator Richard Siddle considers Heineken's performance over the last five years.

C&C Group has exited a US distribution deal with Pabst Brewing Co and will retake control of its cider brands in the country.

In the quest for authentic connections with consumers, the rise of social media has been a godsend: Never before have companies had so much data about what, when, where, how - and why - consumers buy what they buy. But, these relatively-new platforms come with their own set of unique challenges. So, when it comes to marketing, can social media ever replace traditional media for drinks brand owners? just-drinks deputy editor Lucy Britner investigates.

US craft brewer Harpoon has launched a pineapple-flavoured wheat beer under its UFO brand.

UK brewer and pub operator Fuller, Smith & Turner has acquired Dark Star, a craft brewer in the south of the country.

Anheuser-Busch InBev and Matt Damon have launched a social media campaign to highlight the global water crisis.

United Breweries, in which Heineken holds a minority interest, is reportedly set to enter India's burgeoning craft beer market this year.

The Boston Beer Co has brought the curtain down on 2017, a year that saw its sales decrease mid-single-digits on the year prior.

Heineken has confirmed plans to invest EUR20m (US$24.6m) at its three French breweries this year, a move that will lead to the creation of 50 jobs.

The latest Edelman Trust Barometer found levels of trust in the US general population have declined by the largest margin the survey has ever recorded, while classifying 20 of the 28 countries surveyed as "distrusters". Ben Cooper asks Tonia Ries, executive director of Edelman Square, the intellectual property unit of the global PR giant, what declining trust means for brands and their relationship with consumers.