The week in beer and cider on just-drinks

The week in beer and cider on just-drinks

Here's a round-up of this week's top stories in the global beer & cider categories. We also have similar round-ups for soft drinks & bottled water and spirits & wine.

The on-premise channel remains a key testing-ground for new drinks products and has always pointed the way for trends in the wider beverage arena. Ben Cooper looks at some recent research and examines why on-premise trends are so influential.

Asahi may splash out GBP5bn (US$7.2bn) on SABMiller's Eastern European beer brands, including Pilsner Urquel, according to a report.

Californian beverage supplier Global Beverage Traders has teamed up with Washington's Sound Brewery to launch a range of beers based on the latest Mortal Kombat computer game.

C&C Group has signed a Singaporean distribution deal for Magners as it continues to strengthen its global footprint.

Anheuser-Busch InBev has followed its takeover of the UK's Camden Town Brewery with a packaging overhaul.

Heineken has confirmed recent speculation that it will become a "Global Partner" of motor racing's Formula One World Championship.

Dutch brewer Bavaria has selected the UK unit of Molson Coors to handle the sales, marketing and distribution of most of its portfolio in the country.

US volume share for Small Town Brewery's Not Your Father's Root Beer has more than halved in the past six months, according to new research.